With 94% love, BTS' Jimin takes the throne in July 2025 idol brand rankings; G-Dragon, Rosé follow

Like every month, the Korean Business Research Institute has released the Idol Individual Brand Reputation Rankings for July 2025. Compiled through extensive big data analysis, the monthly list measures the overall influence and popularity of K-pop idols by examining media exposure, consumer interest, communication performance, and community engagement. Here's a look at the Top 5 and other who follow in the list of 30.



Jimin has once again seized the crown in the July 2025 Idol Individual Brand Reputation Rankings. With keywords like "overwhelming," "unrivaled," and "consistent" defining his public image, it’s clear the BTS star continues to capture the nation's attention.
Trending terms such as "Hoo," "cake fairy," and "ARMY" accompanied his name in searches all month, and he scored an astonishing 94.05% positive sentiment. He's not just popular - he's dominating.



Securing the No. 2 spot is G-Dragon, proving that true icons never go out of style. Even years into his career, the BIGBANG leader’s mystique, fashion influence, and cultural relevance keep him firmly rooted at the top. His presence on the list is more than nostalgia — it's a testament to enduring star power.



At No. 3, BLACKPINK's Rosé continues to fascinate with her ethereal vocals and emotive performances. As a soloist and worldwide ambassador, she seamlessly blends art and impact. Her brand is still strong, with fans and brands alike drawn to her distinct charm and uncompromising grace.



In fourth position, Jungkook once again demonstrates why he is the "golden" one. Jungkook's influence is as broad as ever, whether he's breaking records, setting trends, or stealing the show on stage. His combination of humility and charisma continues to resonate — and the numbers prove it.



Jennie completes the top five, living up to her status as K-pop's ultimate "it girl." She continues to establish music and fashion trends with her bold style, furious performances, and global marketing. Fans follow every move she makes, and the rankings show she's not going anywhere.


6. IVE's Jang Wonyoung

7. BTS' SUGA

8. BTS' Jin

9. BLACKPINK's Lisa

10. BLACKPINK's Jisoo

11. ASTRO's Cha Eun Woo

12. BTS' J-Hope

13. BTS' RM

14. IVE' Ahn Yujin

15. BTS' V

16. aespa's Winter

17. IVE's Rei

18. Red Velvet's Joy

19. Red Velvet's Wendy

20. THE BOYZ's Juyeon

21. SHINee's Key

22. TWICE's Momo

23. SEVENTEEN's Hoshi

24. THE BOYZ's Sunwoo

25. Red Velvet's Yeri

26. Red Velvet's Irene

27. TWICE's Sana

28. EXO's Baekhyun

29. SEVENTEEN's Wonwoo

30. SEVENTEEN's Mingyu

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