Did BLACKPINK's Jennie inspire HUNTR/X's Rumi? 'K-pop Demon Hunters' creators set the record straight

Netflix's animated film K-Pop Demon Hunters has made a strong impression of fans across the globe since its release on June 20. It has captivated audiences with its bold mix of K-pop glamour, supernatural action, and high-energy songs. With its stunning visuals and thrilling storyline, the film has left fans entertained - and already craving more.

While excitement continues to build, with many asking for a sequel, at the same time, fans have been busy drawing comparisons between the film's characters and real-life K-pop idols. While directors Maggie Kang and Chris Appelhans have explained that the characters were inspired by a blend of various idol groups and artists, some viewers remain convinced they've spotted specific resemblances.


The story follows HUNTR/X, a rising K-pop girl group composed of Rumi, Mira, and Zoey - idols by day, secret demon hunters by night. Beneath the spotlight and infectious pop hooks, the trio is charged with defending the human world from dangerous spirits that slip between realms.

Their greatest challenge comes in the form of the Saja Boys, a mysterious group with deep connections to the spirit world. The story unfolds as a high-stakes battle that pushes far beyond choreography and press conferences, blending action, pop culture, and heartfelt emotion into a vibrant fusion of fantasy and fame.

Among the buzz, fans of BLACKPINK have pointed out strong similarities between Rumi and Jennie, sparking a wave of comparisons on social media. Even major music charts joined in, amplifying the chatter with retweets on X (formerly Twitter).


Clearing the air, Maggie Kang posted on X: "Rumi was inspired by many leading ladies, some not even K-Pop. Names are going around (individual idols + groups) bc we only said "yes" as they were mentioned by interviewer to us but list of inspo for both Huntr/x & Saja Boys is endless. This has been clarified by us to press."



Chris Appelhans had shared that the idea for the film was born during the isolation of the COVID-19 pandemic. "Maggie and I began planning this film during the pandemic - a time when people all over the world were struggling to feel connected. Then BTS held an online concert, and suddenly millions of people, including us, were singing and dancing to 'Dynamite' from our homes. For a moment, the world felt a little brighter."

Appelhans closed with a heartfelt wish: "Through the characters’ journeys and the songs they sing, I hope viewers can feel even a fraction of the joy and light BTS gave us during that time."

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