Labubu is not just demonic, it is cursed? A list of internet’s most unhinged conspiracy theories about the most wanted viral doll

Social media sleuths are spiralling after wild claims link the adorable Labubu doll to voodoo rituals, ancient demons, and even The Simpsons. From bizarre behavioural shifts in kids to “demonic” symbolism, conspiracy theorists are having a field day, despite the toy’s actual origins in fairy-tale folklore and European myths.



It all started on July 2, when a notorious fake-news peddler decided to ruin everyone’s day by calling the Labubu doll a vessel of dark energy. According to a video now doing rounds in Russian (yes, it has gone international), Labubu is apparently part of a sinister voodoo ritual designed to hypnotise children and “alter their psyches.” Dramatic much?


The video claims some Western parents have noticed their children acting weird after buying the doll. Think: creepy attachment, altered behaviour, and intense mood swings. And in true internet fashion, this chaos has now been linked to an episode of The Simpsons (because of course it has).



Let us rewind. Labubu is not the spawn of Satan—it is the brainchild of Hong Kong illustrator Kasing Lung, who created it in 2015 for a whimsical book called The Monsters. The design? A big-eyed forest creature inspired by Northern European folklore. The message? Pure fantasy vibes.



Pop Mart took Labubu mainstream in 2019, and suddenly it was not just a toy, it was a collector’s obsession. Teenagers, adults, fashionistas, you name it, they wanted it. That is when critics started chirping on social media, claiming Labubu looks demonic, even comparing it to the ancient Mesopotamian demon Pazuzu. (Spoiler: they look nothing alike.)



The viral claim that The Simpsons predicted Labubu’s chaos hinges on Season 29, Episode 4, where a statue of Pazuzu appears. Internet theorists insist this proves Labubu’s “evil spirit energy” was forecasted years ago. Except—the statue does not even resemble Labubu, and the plot is just standard cartoon spookiness.


This kind of “Simpsons predicted it” energy has become internet folklore, and most of it is just, well… nonsense. As usual, fact-checkers have confirmed the connections are fabricated.



Experts have stepped in to say that children forming deep attachments to toys is completely normal. It is a concept known in psychology as a “transitional object” and helps kids handle stress. In other words, your kid loving Labubu is not a sign of demonic possession, it is just childhood.


Also, Labubu is not even meant for toddlers. It is mostly for older teens and collectors. So the hysteria? Definitely not based on facts.