‘Chubby’ and ‘Korea’? What Indians on OnlyFans are searching for is not what you’d expect
Sneha Kumari | Aug 06, 2025, 20:01 IST
Highlight of the story: India is emerging as a major player on OnlyFans, with users seeking content that reflects cultural identity, intimacy, and rebellion against traditional norms. A recent global study highlights India's unique search patterns, while experts note a shift away from Western beauty ideals toward more inclusive, Indian-centric representations of desire.
OnlyFans is seeing a steady surge in popularity worldwide, with a growing number of both users and creators, and India is very much part of this trend. As a leading platform in the creator economy, it gives individuals the opportunity to earn by sharing content directly with their audience. Now, a groundbreaking psychological study by OnlyGuider, spanning 49 countries, offers fresh insight into what users are genuinely looking for on adult platforms like OnlyFans.
According to the recent data, Indian users are searching for a mix of everything on OnlyFans!
From culturally familiar keywords like “India” and “Asian” to more specific categories such as “Chubby”, “Milf”, and “Couple”, the variety highlights the diversity in desires and fantasies. Interestingly, searches also include terms related to other Asian countries like “Korea” and “Japan”, as well as “blonde”, indicating an openness to explore beyond traditional cultural boundaries.
This mix reflects how Indian users are both embracing their roots and expressing curiosity about global influences in their adult content consumption.
Even though it might appear to be normal in the adult content landscape, they provide insight into the Indian erotic mindset. As per the survey, India's topping the list of keyword searches highlights a clear trend: Indian users are primarily interested in exploring content that reflects their own culture and identity.
"This isn’t just about seeking Indian stuff; it’s about familiarity, language, aesthetics, and emotional connection. In a society where family, community, and identity are deeply rooted, a person must feel familiar in order to feel safe. Indian consumers aren’t fleeing their reality; they’re eroticising it," the report reads.
On the other hand, the study also revealed that India's OnlyFans searches are about more than just sex; they are about self-worth, comfort, rebellion and hope.
They are more about recovering the right to desire in one's own language, body and manner.
According to Aditya Sundarary, an Ahmedabad-based counselling psychologist, early exposure to Western pornography has contributed to a growing sense of inclusivity among Indian audiences, reports The Print.
He explained that for years, desirability was framed through a Western lens, leading many to believe they had to conform to those beauty standards. However, the increasing presence of Indian-centric content is beginning to challenge that narrative — and, in many cases, encouraging people to embrace a broader and more culturally relevant definition of attractiveness.
India topping the list of search terms highlights a trend of introspection; Indian users are seeking content that reflects their own cultural and identity-based preferences before exploring other themes.
India's top searches on OnlyFans: What's catching everyone's eye?
According to the recent data, Indian users are searching for a mix of everything on OnlyFans!
From culturally familiar keywords like “India” and “Asian” to more specific categories such as “Chubby”, “Milf”, and “Couple”, the variety highlights the diversity in desires and fantasies. Interestingly, searches also include terms related to other Asian countries like “Korea” and “Japan”, as well as “blonde”, indicating an openness to explore beyond traditional cultural boundaries.
This mix reflects how Indian users are both embracing their roots and expressing curiosity about global influences in their adult content consumption.
OnlyFans
Indian users are looking for Indian content on OnlyFans
Even though it might appear to be normal in the adult content landscape, they provide insight into the Indian erotic mindset. As per the survey, India's topping the list of keyword searches highlights a clear trend: Indian users are primarily interested in exploring content that reflects their own culture and identity.
"This isn’t just about seeking Indian stuff; it’s about familiarity, language, aesthetics, and emotional connection. In a society where family, community, and identity are deeply rooted, a person must feel familiar in order to feel safe. Indian consumers aren’t fleeing their reality; they’re eroticising it," the report reads.
On the other hand, the study also revealed that India's OnlyFans searches are about more than just sex; they are about self-worth, comfort, rebellion and hope.
They are more about recovering the right to desire in one's own language, body and manner.
What does it indicate about mental health?
According to Aditya Sundarary, an Ahmedabad-based counselling psychologist, early exposure to Western pornography has contributed to a growing sense of inclusivity among Indian audiences, reports The Print.
He explained that for years, desirability was framed through a Western lens, leading many to believe they had to conform to those beauty standards. However, the increasing presence of Indian-centric content is beginning to challenge that narrative — and, in many cases, encouraging people to embrace a broader and more culturally relevant definition of attractiveness.
FAQs
Q. Why is India leading the keyword searches on OnlyFans?
India topping the list of search terms highlights a trend of introspection; Indian users are seeking content that reflects their own cultural and identity-based preferences before exploring other themes.